Many of our favorite brands of diapers, soaps and other consumer products are unknowingly harboring bacteria, toxins and other dangerous materials that could harm a child’s health. Actress and mother or two, Jessica Alba, found a void for parents to purchase healthy baby products and wanted to give them a place to do so.
Honest.com, created by Alba and co-founder/CEO Christopher Gavigan, have received over $27MM in funding by investors who have also worked with launching major sites such as Twitter, Zynga and Netflix. The influx of start-up money will help the company create more products as well as launch an e-commerce site.
“Parents get a lot of advice about what to feed their children and how to baby-proof their home, but many are still completely unaware of the toxic risks posed by everyday basics, like diapers, home cleaners, body washes, and laundry soaps..” says Gavigan on their website about new parents and their lack of education about the products they are purchasing for their children.
Users will be able to subscribe to the site by choosing what types of items you want to purchase and will give you suggestions based on information you give them about your family!
Honest.com hopes to keep “honesty” by its users so that parents can trust the products they use to help grow healthy and happy children!
Article Sources – http://mashable.com/2012/03/24/jessica-albas-honest-company/