One Beach Explores Cleaning Beaches One Piece of Plastic at a Time

Barefoot Wine presents us an excellent documentary entitled One Beach, which asks it’s audience to think outside of the box when it comes to the environment and preserving our beaches. Directed by Jason Baffa, he shows us that all walks of life can contribute to keep our beaches clean and find innovative ways to spread the message.

The documentary featured live September 20 on Facebook, but can be accessed online through the Barefoot Wine YouTube page.

When I watch this, it reminds me of all of my childhood memories growing up. I spent my weekends at Tobay beach in Long Beach, Long Island and continue to take family vacations to beautiful islands with gorgeous beaches. It is important that people stay diligent about keeping our beaches clean so we can continue to have these experiences to enrich our lives.


Although we should be thinking about the environment every day, we dedicate one day of the year to focus specifically on issues affecting the environment.

Today’s goal should be doing at least one good deed

image via

for the environment – there are many things that you can do!

-Walk instead of drive your car

-Turn off the lights for an hour or two

-Pick up some garbage you see on the ground


Feel free to come up with your own creative, eco-friendly ideas and share with us! Hopefully one day of improvement can change behaviors for the long haul.

Fire Fighter/Former Model “Poses” For Controversial Post-9/11 Ad

A picture of former model Robert Keiley has been used by Wosby Groner Edelman & Napoli Bern LLP law firm for their new print ad for the legal services they provide to post-9/11 families who have experienced first hand tragedy from the event. The emphasis of the ad is on the tagline, “I was there.”

The clincher: Robert Keiley was NOT there. The picture in the ad was a photograph from when Keiley was modeling. Ironically, he became a FDNY firefighter, but not until 2004.

The ad agency, Barker DZP, immediately issued an apology based on the impact the ad has already left on its readers:

“We feel absolutely terrible that there’s this unfortunate incident that (Keiley) is a firefighter, that he actually had friends that were lost on 9/11…Our client was uninvolved in the selection of this photo and had no knowledge of any of these details. Out of respect for all parties involved, Barker/DZP has voluntarily withdrawn from this assignment.”*

Although the agency got permission to use the stock photo, Keiley was not informed that it would be used for the ad and is very disappointed with how his likeness is exploited.

While I do believe that this was an “unintentional” use of the stock photo, I think the agency could’ve done a much more efficient job researching the details of the photo and how it could affect their client.

A huge part of my job is researching every nook and cranny of musicians, celebrities, properties, estates for commercial use. Thus, basic advertising 101 principles of using third party materials should be inclusive of thorough due diligence of the properties before executing a campaign. This was a combination of poor planning and lack of communication with their client.

The impact of this tragic event is one that lies near and dear to my heart. Although the agency takes full blame of the events surrounding the print campaign, this should help other advertisers tread carefully around  sensitive topics and how it will affect others (and themselves).


Morning Benders Donate Japan Echo EP Sales

Indie Rock band, Morning Benders, have created a special EP dedicated to the victims of the Japan natural/nuclear disasters.

Due to the fact that the band was expected to perform in Tokyo last week, this devastation has taken a toll on the band, especially for band member Chris Chu, who was born in Japan and lived there for a brief period of time.

100% of proceeds of Japan Echo will be donated to Japan Society’s Earthquake Relief Fund.

Download the album:

Learn more about the talented and philanthropic Morning Benders!

You can see them in states next at the Coachella Music Festival in California next month!