COTG Interview Series Presents.. scoreAscore!

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I met scoreAscore founder Jordan Passman about a year ago in Los Angeles. Typically, I have my reservations when meeting individuals “in the business.” But, after getting to know Passman, you can understand why he goes against all of the stereotypes and has been able to grow such a respectable reputation. His passion to succeed, his knowledge of music, appreciation for artists and their creativity and sincere demeanor show every reason why he and his company was featured and won Business Week’s Best Young Entrepreneur in 2011. Plus, he only started the company in May 2010!

Putting his business endeavors aside, he successfully found a way to fuse his music passions and volunteering efforts by working with Camp Harmony, an organization that focuses on enriching lives of young inner city kids in Los Angeles with various leadership activities and programs. Passman has been involved with Camp Harmony since he was fifteen years old and now serves on the Leadership Committee and Advisory Board ten years later.

For these reasons, I asked him if we can arrange an interview. Because we are located on opposite coasts, he agreed to do an online interview, which can be seen in more detail below. Inside this interview, you will get an in-depth look to the inner workings of scoreAscore, the music business and how it’s changed, as well as goals for himself and his company by tapping into his savvy entrepreneurial skills and generosity for providing those less fortunate.

COTG: In one sentence, can you explain scoreAscore?

JP: scoreAscore connects professional musicians with incredible gigs and   placement opportunities.

COTG: Where did you come up with the unique name?

JP: As a “pun-man” I couldn’t resist using a pun in the title of my first business. My friend Jeremy and I came up with it over dinner in NYC.

COTG: What was the reason for creating an independent music licensing/consulting company?

JP: I noticed an overwhelming amount of “composer wanted” ads on To fill this void, I created an innovative platform to do just what my tag line says – connect music and media. With the Name-Your-Price system, gives you original music in an easy-to-use, safe and efficient environment. Each artist is a music professional who has been personally screened — our recent clients include Burger King, Disney, DirectTV, NBC, Crayola and Google.

COTG: What are a couple of your favorite projects you’ve worked on within the  past year?

JP: A few of my very favorites are:

Polio’s Last Percent for THE GATES FOUNDATION:

SKECHERS Brooke Burke Retail Commercial:

COTG: What do you see for the future of scoreAscore?

JP: When I think about the future, I get excited about how technology will continue to evolve, and what that means for my business. One goal I hope to accomplish is to be the number one original music provider for the do-it-yourself filmmakers on the rise.

COTG: What do you see as the future for independent artists and the music business?

JP: I see a future with more music than ever! People will continue to listen and broaden their musical tastes. The business will depend on how well technology and other industries accept, embrace and value music. I am optimistic that the music industry will grow, and that independent artists can capitalize on the new and out-of-the-box opportunities to come. Our current industry is unpredictable, though times of adversity are times of opportunity, and I’ve think I found one here.

COTG: Have you done any music projects with any charities and/or non-profits?

JP: Yes! We have donated music for several videos promoting Jewish Family Service, an LA based non-profit. These videos tell the stories of clients in need that have benefited from their tremendous resources. ( We have also worked with the Gates Foundation and several other non-profits.

COTG: What is your personal involvement with charity work?

JP: Giving back is important, and I find hands on volunteering very fulfilling. I’m involved with Camp Harmony as well as City of Hope.

“United in Harmony’s mission is to provide homeless and impoverished children with hope and opportunities to develop positive self-esteem through interactions with teenage and adult role models. United in Harmony provides a variety of enriching programs to children ages 7-13 years old from over 12 shelters in Los Angeles County.” (
City of Hope focuses on the fight against cancer.(
COTG: What is your favorite memory of working with Camp Harmony?
JP: Seeing their faces glow. We pick up the children from shelters in downtown LA, and drive them to a magical Malibu summer camp site. The moment the 10 freeway turns into the Pacific Coast Highway, all of the kids will rush to the west side of the bus. Many of them have never even seen the ocean before and watching the kids discover new things with so much excitement brings me an overwhelming amount of joy.
COTG: What impact have these experiences had on you professionally and/or personally?
JP: I would not be who I am today without them. If I’m an internet browser, then Camp Harmony is my “refresh” button. It fills me with gratitude and appreciation for my health and fortitude.
COTG: Do you engage in any music activities with the campers?
JP: Song session is a huge part of our Camp Harmony experience. We sing songs all day and night. An alumni recently introduced an incredible music program — the kids created their own songs at camp just a few weeks ago!  Click here to hear their original songs –
COTG: What was your first important memory of music?
JP: My favorite memory is playing the first two albums that I ever bought. Sgt. Pepper’s Lonely Hearts Club Band by The Beatles and the soundtrack from Jurassic Park. Still love them today.
COTG: What is your favorite song?
JP: It’s nearly impossible to pick a favorite song, but one of the best songs in my opinion is “What a Wonderful World” by Louis Armstrong. It has an incredible melody and touching lyrics. It has haunting vocals and orchestration. That song paints a beautiful picture in my head.
COTG: What musician stands out to you that has made a significant impact for children and social causes?
JP: Bono is pretty much the king of that, no? What a dude!
COTG: What would you say is the best advice you can give other young entrepreneurs to start their own business?
JP: Go for it!! Passion is contagious.